Why should one be moral? Regardless of what ethical system is correct (if there are any), I haven't come across an adequate explanation for why one should act in a morally virtuous manner. It seems to me that though almost all ethical theories implicitly claim that one should always act moral if possible, there is never an explanation why. If one were to claim that acting in a morally virtuous manner will likely improve the satisfaction/happiness/etc. in your life, then it seems that this pragmatic reasoning can allow for someone to act in a morally vicious manner (as long as they are happy). Ultimately, it appears that what I am asking is the following: what reason will I have to value moral obligations over my own desires and satisfactions? Is it even sensible to ask such a question? An analogy can be made with the value of reason: if you have no goal in knowing the truth, valuing reason in that regard will be pointless. So what goal would correspond to morality (if that makes sense)?