A seemingly common criticism of the media is that its coverage isn't balanced. This begs the question - what would truly balanced coverage look like?
Discussing the positive aspects of an issue 50% of the time and the negative aspects of an issue the other 50% isn't necessarily balanced, after all. Car crashes are a good example of this. When they're discussed in the news, 50% of the alloted talk time isn't dedicated to how the world has benefited from them.
So what would truly balanced coverage of (as an example) the Iraq war look like? If it isn't 50/50, what would it be? And, of course, how would we even recognize it when we saw it? Just because something "feels" balanced, doesn't necessarily mean that it is.