Hypothesis: Marketing works by making people dissatisfied with their life, then

Hypothesis: Marketing works by making people dissatisfied with their life, then

Hypothesis: Marketing works by making people dissatisfied with their life, then offering them a product that will relieve their dissatisfaction (for a price). If this is true, then it would seem that marketing always reduces a consumer's quality of life, because it leaves them either dissatisfied or paying for a product they wouldn't have needed if it weren't for the marketing. Hence, marketing harms consumers. How then, can marketing ever be ethical?

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